
We adopt a systematic and flexible development process guided by The ADDIE model, the foundation of all instructional design models. The ADDIE model is a 5-stage framework that provides a dynamic yet structured process for training development.
Unlike other models, ADDIE places design at the core of the development process. This resonates strongly with us as we endeavour to create learner-centric content that engages learners throughout their learning journey. Read More
When the Guerra Scale Of Interactivity is applied to the development of electronic learning (e-learning) software or online learning, making reference to two computer science concepts: Interactivity and Engagement.

Interactivity refers to how much or how little the computer program or software accepts and responds to input from people.
Engagement refers to the quality of the user experience with the electronic content, in particular, factors that cause the user to want to use it longer or more frequently. The defining characteristics of the Guerra Scale of Interactivity are as follows:
- GS1 is a simple, static text, image, or document, where interactivity is limited to scrolling.
- GS2 includes the use of hyperlinks within the text, image, or document, allowing users to immediately jump to the relevant section.
- GS3 incorporates a dynamic feedback, quiz, or test, either at the end, or midway throughout.
- GS4 introduces simple movement to the text and images.
- GS5 adds audio or video elements, or more complex, elaborate moving graphics / animation.
- GS6 allows for user input through e-activities that have a relevant context.
- GS7 refers to a database or electronic library that users may use as reference. It also includes community forums and online group discussions.
- GS8 uses real world processes in realistic e-scenarios with relevant context which may have a branching methodology that is dependent on the user’s input.
- GS9 has the inclusion of real time advice / instructions from a top performer, industry professional, line manager, trainer, or mentor.
- GS10 features a fully immersive environment where the user almost has total control with the boundaries set by real world processes and relevant context which is best used for abstract concepts.